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Executive Education Program in Marketing Managemen
  • Overview
  • Fees
  • Course Content
  • Learning Experience
  • Apply Now
Program Overview:

Executive Post Graduate Certificate in Marketing Management (EPGCMM) is conceived with the idea of providing specialized learning in the specific business function. Delivered through interactive distance learning mode, the Programme offers a range of foundation, advanced and interactive courses in the specific functional area for working executives aiming to build specialized competency in Marketing Management.

Program Objective


The objective of the Executive Post Graduate Certificate in Marketing Management (EPGCMM) is to build upon participants' existing skills in sales and marketing and provide classical and contemporary marketing decision frameworks. Also, to inculcate scientific approach to marketing practices and sharing of advanced knowledge in the area of sales, marketing and customer management.

Programme USP
  • IIMK is among the top 10 Indian B-schools
  • IIMK is the pioneer in starting the program of this kind not only in India but in Asia-Pacific.
  • Over 1000 executives have benefited so far from similar programs of IIMK
  • The most rigorous and quality online program in the country in management
  • Quality interactions with experienced executives and peer group learning as average experience of the participants in last few batches have been 8 years
  • Several participants have advanced their careers within and outside their organizations.
  • One module of one week in the beautiful and advanced IIMK Campus in Calicut, Kerala.
  • Specifically designed for working executives with all the flexibility benefits of Interactive Distance Learning.
  • The selection is based on scrutiny of applications and interviews through IOL platform.
Schedule & Duration
    Mondays 6.45 pm - 9.45 pm
    Sundays 3.30 pm - 6.30 pm

    *Class schedule mentioned is subject to change.EPGP office reserves the rights to change the schedule.
    Who Should Attend

    Eligibility and Participants
      Working professionals with a minimum of 5 years work experience and holding at least a Bachelor’s Degree/CA/ICWA, with at least 50% marks in aggregate or equivalent CGPA, awarded by any of the Universities incorporated by an act of the central or state legislature in India or other educational institutions established by an act of Parliament or declared to be deemed as a University under Section 3 of the UGC Act, 1956, or possess an equivalent qualification recognized by the Ministry of HRD, Government of India. The percentage of marks obtained by the candidate in the bachelor’s degree would be calculated based on the practice followed by the university/institution from where the candidate has obtained the degree. In case the candidates are awarded grades/CGPA instead of marks, the conversion of grades/CGPA to percentage of marks would be based on the procedure certified by the university/ institution from where they have obtained the bachelor’s degree. In case the university/ institution does not have any scheme for converting CGPA into equivalent marks, the equivalence would be established by dividing the candidate’s CGPA by the maximum possible CGPA and multiplying the result with 100.
    Selection
    • The selection is based on scrutiny of applications and interviews through IOL platform.
    Admission of successful eMEP participants to EPGCMM:


    Successful graduates of IIMK's eMEP applying for EPGCMM are not required to undergo interview process. They may be selected based on their performances in eMEP and their application form.

    Programme Structure and Curriculum


    Spread over one year, it covers fundamental, competency related and integrative courses, structured to be delivered in about 225 hours. The 12 courses offered are meant to impart management knowledge and skills to the participants covering the latest concepts and techniques in the specific functional area of business. Faculty from IIMK and distinguished visiting faculty from reputed academic institutions and industry handle these courses.

    Certification


    Participants of the EPGCMM, on successful completion of the one year Programme, would be awarded the title "Executive Post Graduate Certificate in Marketing Management" by IIMK.
Program Fees
  For Indian Students
Application Fee Rs. 2000/-
Program Fee
Registration Fee
Campus Fee
Total Fee Rs.1,75,000/-
* Service Tax payable extra .Prevailing Service Tax as per Govt. rules applicable at 12.36% on the Fee installment amount.

  • Total Program Fees is inclusive of Books, Materials and Examination Fees.
  • All fees payable directly to Indian Institute of Management Khozikode.
  • Service Tax to be charged extra if applicable.
  • The fees do not include the expenses of travel and stay in Kozhikode for the compulsory modules conducted at the IIMK campus in Kozhikode for one week each during each term.
  • Through Demand Draft in favour of Indian Institute of Management Kozhikode, payable at Calicut. Please write your name at the back of the DD.
Important Dates

Total Fees

All Fees are payable directly to IIMK

Total Fees INR

Application Fee

2000

Program Fees

135000

IIMK Fee: Books/Study Materials Fee + Exam + Campus + Certification + Alumni

40000

Total Fee (exclusive of Application Fee)

175000

Taxes will be additional as applicable

Installment Schedule

I

II

On or before 22nd December 2013

On or before 10 March 2014

70000 + 40000 (IIMK fee)

65000

Taxes will be additional as applicable


Program Details

Fundamental courses These provide the participants with the basic concepts underlying the Marketing function.
  • Marketing Management
  • Marketing Research
Competency courses:
These impart the skills and competencies that are needed to pursue key activities of the organization
  • Sales and Distribution Management
  • Marketing Communications Management
  • Product and Brand Management
  • Services Marketing
  • Business to Business Marketing
  • Consumer Behavior
  • Applications of Marketing Research
  • Internet Marketing
  • Customer Relationship Marketing
  • Retail Marketing
Integrative course:
A capstone course that tries to integrate the learning in the program
  • Strategic Marketing
Learning Experience


The objective of the Executive Post Graduate Certificate in Marketing Management is to build upon participants’ existing skills in sales and marketing and provide classical and contemporary marketing decision frameworks. Also, to inculcate scientific approach to marketing practices and sharing of advanced knowledge in the area of sales, marketing and customer management.
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