Request Info

  • Indian Student
  • International Student

3 + 4 =   

3 + 4 =   

BBA/BBM + GDBM (Industry Integrated)
  • overview
  • Learning Experiences
  • Eligibility
  • Fees
  • Course Content
  • Selection Procedure
  • Earn while you learn
  • Career Path


Bachelor of Business Applications (BBA)

The BBA Program is 3-year campus-based program designed to enhance the skills and competencies of talented and ambitious young aspirants. During the years of study, the students will obtain a broader perspective on the nuances of managing time, knowledge and acquiring the skills to lead teams and organizations to success in a globalized, competitive business environment. Basic concepts of Business and Management are imparted to the students who have done 10+2 and are interested in taking Management as a career.

GDBM( Graduate Diploma in Business Management)

Graduate Diploma in Business Management programme is designed to give a clearly structured business education that provides a solid foundation for success in a business career. The course provides a strong grounding in fundamental business concepts, ideas, practices and methodologies. It features a rich learning environment that involves students in comprehensive analysis of business organizations, functions, processes and management techniques.

The course provides students with a solid understanding of general business theory and practice. It also provides the
knowledge and skills that will enable an effective contribution to the resolution of business problems and will prepare students for the challenges posed by the dynamic nature of the modern business environment.

Highlights of Industry Integrated programme

• This programme blends Industry Exposure with Academic Knowledge so the students get the opportunity to understand their skill sets and learn industry working methods.

• 2 year Industrial experience.

• Programme emphasis on class participation and case studies, which are strategically important in learning with the fast changing business scenario.

•The programme strengthens student's core areas of operations and prepares individuals for multitasking and multipurpose assignments.

•Students find better placements and get absorbed in the Industry while undergoing the training programme.

At ATM-GBS we bring out common business sense, lateral thinking, simplifying the complex, improve confidence level and build dynamic personality to train future managers who would be equipped to re-engineer change, with a stress on moral quotient. At ATM-GBS you are responsible for your learning. You will have help from well-qualified and experienced academic staff that provide leadership and structure to your learning through lectures, seminars, projects and practical sessions. The following teaching methodology is practiced at ATM-GBS.


The best theoretical inputs are imparted by qualified and experienced faculty. Teaching practices range from setting goals for the class to making effective presentations to listening to student’s questions.


All departments routinely organize various panel discussions and seminars. The students are encouraged to plan, hold and conduct these activities under the guidance of faculty members.


Students are provided with ample opportunities to participate in GDs and Interviews. They regularly interact with other members in their teams while discussing topics of general interest. These GDs are closely supervised and expert feedback is provided to each student. This helps to develop the leadership skills and boosts the overall confidence of student managers.


Personality Development sessions help in building self-awareness and developing a positive attitude to cope with time and stress issues. Feedback on important personality traits is delivered through supportive counseling sessions by experts.


Mock interview is an emulation of an interview used for training students to perform better while facing corporate interviews for internships and placements. Focus is to impart confidence, good communication and analytical abilities through this method among students.


Students are made to simulate roles in different situations encountered in an organization. Such exercises help them to sharpen their decisions making and creative skills.


All the students enrolled in regular full time programs in Management, Information Technology, Commerce & Hotel Management have to join industry after the second semester for 3 days per week and the industry pays stipend to the student during internship, so a post graduate student gets one year of work experience and an under graduate gets two years of work experience on completion of the course.


ATM-GBS tries to bridge the gap between theory and practice, through discussion of the movies like Lagaan, Chak De India and many more movies which illustrate practical aspects of leadership and other managerial traits which every business management student should be aware of and imbibe in his practical day to day business handling.


ATM-GBS sponsors the entire class to attend National Level conferences at various five star hotels so that the students are able to interact with the companies and be able to understand the corporate culture.


Experience is the best teacher and the case study method packs more experience into every hour of learning than any other instructional approach. Case studies challenge students by bringing them as close as possible to business situations.


Presentations build more confidence and develop good knowledge base of students. This teaching methodology grooms overall personality of the students.

Eligibility: A candidate seeking admission to BBA programme must have passed 10+2 examination from a Board/Institute/University.
Selection Procedure for BBA: Candidates wishing to apply for Bachelor of Business Administration (BBA) + GDBM (Industry Integrated) in ATM-GBS are required to have valid score of any one of the following tests: UGAT or GPATE (UG). Final selection is based on written Test, GD and Interview.
GDBM (Industry Integrated): ATM-GBS is the only college which offers GDBM (Industry Integrated) where students acquire skills in Business Domain along with BBA Degree.
Duration: Minimum three years and maximum six years.

Course Fee Structure
Semester Mode Registration Fees 1st Sem 2st Sem 3st Sem 4st Sem 5st Sem 6st Sem Total
  As per Selection Letter With In 15 Days after Reg. 10 Jan 2017 10 June 2017 10 Jan 2018 10 June 2018 10 Jan 2018 Fees Due Date
BBM/BCOM/BCA+GDBM Rs.5,000 Rs.25,000 Rs.25,000 Rs.25,000 Rs.25,000 Rs.25,000 Rs.25,000 Rs.1,55,000
BBM/BCOM/BCA+GDBM (II) (Industry Integrated) Rs.20,000 Rs.42,500 Rs.42,500 Rs.42,500 Rs.42,500 Rs.42,500 Rs.42,500 Rs.2,75,000
BBM/BCOM/BCA+GDBM (III)(Industry Integrated International) Rs.20,000 Rs.60,000 Rs.60,000 Rs.60,000 Rs.60,000 Rs.60,000 Rs.60,000 Rs.3,80,000
Hostel Charges Rs.10,000 Rs.30,000 Rs.35,000 Rs.35,000 Rs.35,000 Rs.40,000 Rs.35,000 Rs.2,20,000
Hostel Charges NRI 200 $ 600 $ 700 $ 700 $ 700 $ 800 $ 700 $ 4,400 $

BBM - COURSE STRUCTURE A candidate joining the course shall pursue the following prescribed courses of studies.

1st year

Principles of Management

• Financial Accounting

• Business Communication

• Computer Fundamentals

• Marketing Management

• Managerial Economics

• Business Statistics

• Production & Operations Management

1st year

Communicative English

• Personality Development

• Foreign language Part 1

• Workshop in IT

• Case Studies- Live Business Problems

• Business Simulation Games

• Stock Market

• Corporate Etiquettes

2nd year

Business Policy

• Business Low

• Human Resource Management

• Organizational Behaviour

• Mathematics for Business and Economics

• Financial Management

• Advertising Fundamentals

• Entrepreneurship & Small Business Management

2nd year

Digital Marketing

• Public Speaking & Presentation Skills

• Retail Marketing

• Foreign Language Part-2

• Entrepreneurship Management

• Customer Relationship Management (CRM)

• Workshop in research methodology

• ERP ( SAP)

3rd year

• Corporate Governance

• Marketing Research

• Sales Management

• Total Quality Management

• Conflict Management and Negotiation Skills

• Environmental Management

• Leadership

• Project Work

3rd year

Project work

• Live Case Studies

Selection Procedure for BBM

Candidates wishing to apply for Bachelor of Business Management (BBM) programmes in ATM-GBS are required to have valid score of UGAT or GPATE (UG) or State Level Examination if any. Final selection is based on class XII marks, Written Test Score Group Discussion and Personal Interview.

Earn while you learn

Students pursuing BBM from ATM-GBS will have opportunity to go for live projects in the industry for 3 days in a week in the second & third years & will also have the opportunity to earn stipend varying from Rs. 6,000 to Rs.10,000 per month depending upon their capabilities and their learning by undergoing on the job training in the companies.

Career Opportunity in Bachelor of Business Administration (BBA)

Management graduates have the scope of getting good jobs in India & abroad, both in private sector and public. Students can choose any of the following area of specialization:

·         Marketing

·         Human Resource Management

·         Accounting

·         Finance

·         Entrepreneurship

·         International Business

·         Management information systems

·         Operations management

·         Information Technology


To qualify for these jobs, students need to have a good communication skills, subject, knowledge and passion towards their field of study. They will have an opportunity to be placed as executive trainee o management trainee with any of the following sectors:

·         Retail

·         Real Estate

·         Advertising Agencies

·         Banking

·         Finance

·         Consultancy

·         Consumer Durable Companies

·         IT Companies

·         Supply chain management

·         Tourism management


Career Path

Monthly Salary Field (In INR)

Starting Range

5 Year Range

10 Year Range




1.2-1.4 Lacs




1.3-1.5 Lacs





Human Resource







2-2.2 Lacs

GDBM Provide Specialisations In the Following Areas

1. Marketing Management (MM)

2. Financial Management (FM)

3. Human Resource Management (HRM)

4. International Business (IB)

5. Information Systems (IS)

6. Tourism and Travel Management (TTM)

7. Health Care Management (HCM)

8. Small Business and Entrepreneurship (SBE)

9. Retail and Supply Chain Management (RSCM)

10. Banking and Insurance (B&I)
Terms of Use |  Privacy Policy |  Disclaimer  Visitor Counter Visitor Couter
Contact Us about Us ATM Facebook ATM Twitter ATM LinkedIn ATM YouTube